The Product is Not Available in Stores

The Product is Not Available in Stores
The easier it is to get the product in stores, the more difficult it will be to sell it via the internet. The ideal internet product is available only via the internet and not in stores.

“Not available in stores” is a magnetic lure to many internet buyers.

However, many products are sold both retail and via the internet. For these products the convenience of buying via the internet is what attracts buyers.

Take Amazon.com as an example, internet users can get books in bookstores but prefer buying them in Amazon.com because it’s easier.

Actually, as any author knows, all books are not as available in bookstores as nonauthors might think.

The fact is that, even the largest bookstores – with an inventory of 150,000 to 200,000 titles – has only a fraction of the 65,000 plus new books published each year and the nearly 1.5 million or so book in print.

Amazon.com offers buyers a convenient source for titles they can’t easily get in their local bookstores, especially for specialized and out of print books.
The product is Not Available in Stores