What is Link Popularity?
The link popularity of a web page is the number and quality of links pointing to that web page. Link popularity is not as simple as obtaining as many links as possible to a web page. The quality of the sites linking to a web page holds far more weight than the quantity of sites.
The major search engines have gone beyond measuring the number of links to a web site. Some links are more credible than others, especially because many unethical search engine marketers have created free for all links farms in the attempts to boost link popularity. For this reason sites with high quality, credible links pointing to them gain more popularity than sites with low quality links.
Therefore, sites with three high quality links pointing to them (from Yahoo!, LookSmart, and Open Directory) often rank higher than sites with hundred of low quality links pointing to them. Thus, before beginning a link building campaign, carefully select the places from which you want to obtain links, beginning with the most credible.
What is Link Popularity?
Saturday, October 25, 2008
Friday, October 10, 2008
How to Get the Best Shoppers
How to Get the Best Shoppers
E-commerce ventures, just like retail stores, will sell their merchandise to three types of customers: the customers who know what they want and go get it, the customers who want to buy something but are undecided, and the potential customers who merely browse the Web. The more directed the shopper, the easier the sale – as long as that shopper can quickly and easily find the product online, get all the information on the product and then complete the purchase. Therefore, websites should concentrate on the shopper who came for a product and wants to quickly and easily purchase that product.
The well known Amazon.com has a small search box that allows its customers to search for any product by title, author, artist, or other applicable data, the quickly lists all available versions, prices and the average shipping time of that product on the screen. One click shopping allows past customers to purchase the book or books without reentering credit card information. The directed shopper can access, buy, and leave the site with minimum effort.
However, sites that ignore the less directed, undecided buyers will miss a good deal of clientele. If site and products attract these types of buyers, it must be prepared to develop a storefront that help them easily and quickly browse products by brand, age, manufacturer, category, price and any other appropriate criteria. These shoppers will buy when they find a product they like, so they should be exposed to as many products as possible.
The least directed, browsing shoppers are the most difficult to convert into buyers. Personalized searches, specialty shops, hot products lists, and online promotions help attract these shoppers, who often will be drawn to a website’s “glitter’” or its look and feel, rather than its content, service, or products. Sophisticated marketing campaigns and online tools such as generalized, all product queries; chat room and discussion groups; and other promotions can help turn these browsers into buyers, but a website should not count on these shoppers to succeed. Targeting a strong and directed base of customers is essential.
How to Get the Best Shoppers
E-commerce ventures, just like retail stores, will sell their merchandise to three types of customers: the customers who know what they want and go get it, the customers who want to buy something but are undecided, and the potential customers who merely browse the Web. The more directed the shopper, the easier the sale – as long as that shopper can quickly and easily find the product online, get all the information on the product and then complete the purchase. Therefore, websites should concentrate on the shopper who came for a product and wants to quickly and easily purchase that product.
The well known Amazon.com has a small search box that allows its customers to search for any product by title, author, artist, or other applicable data, the quickly lists all available versions, prices and the average shipping time of that product on the screen. One click shopping allows past customers to purchase the book or books without reentering credit card information. The directed shopper can access, buy, and leave the site with minimum effort.However, sites that ignore the less directed, undecided buyers will miss a good deal of clientele. If site and products attract these types of buyers, it must be prepared to develop a storefront that help them easily and quickly browse products by brand, age, manufacturer, category, price and any other appropriate criteria. These shoppers will buy when they find a product they like, so they should be exposed to as many products as possible.
The least directed, browsing shoppers are the most difficult to convert into buyers. Personalized searches, specialty shops, hot products lists, and online promotions help attract these shoppers, who often will be drawn to a website’s “glitter’” or its look and feel, rather than its content, service, or products. Sophisticated marketing campaigns and online tools such as generalized, all product queries; chat room and discussion groups; and other promotions can help turn these browsers into buyers, but a website should not count on these shoppers to succeed. Targeting a strong and directed base of customers is essential.
How to Get the Best Shoppers
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