What is Link Popularity?

What is Link Popularity?
The link popularity of a web page is the number and quality of links pointing to that web page. Link popularity is not as simple as obtaining as many links as possible to a web page. The quality of the sites linking to a web page holds far more weight than the quantity of sites.

The major search engines have gone beyond measuring the number of links to a web site. Some links are more credible than others, especially because many unethical search engine marketers have created free for all links farms in the attempts to boost link popularity. For this reason sites with high quality, credible links pointing to them gain more popularity than sites with low quality links.

Therefore, sites with three high quality links pointing to them (from Yahoo!, LookSmart, and Open Directory) often rank higher than sites with hundred of low quality links pointing to them. Thus, before beginning a link building campaign, carefully select the places from which you want to obtain links, beginning with the most credible.
What is Link Popularity?