Yahoo! Shopping
One of the many activities Yahoo! makes easier is spending your money.
When you’re in Yahoo!, you’re never far from a link that will help you purchase something.
Yahoo! shopping is the main showcase for Yahoo!’s products database.
The database includes millions of products from more than 20,000 affiliated merchants plus items and merchants that Yahoo! identified on the Web.
That means that of a product do sale online, Yahoo! will probably know about it.
Yahoo! gives you three quick and easy approaches to the products database:
Click on the Shopping link ion the main Yahoo! page
Go to shopping Yahoo.com
Click on the products tab
Yahoo! Shopping
Friday, November 06, 2009
Sunday, October 18, 2009
Deliberate Practices to Avoid
Deliberate Practices to Avoid
There are some practices that sneaky web designers deliberately do to increase their page rank; Google takes issue with these practices and can ban the websites from their index if caught.
Here are some of the more nefarious outlawed optimization practices:
Google bombing
Sometimes called Google washing or link bombing, this is an attempt to increase your PageRank by having a large number of sites link to a page by using identical anchor text. For example, you might register several domains and have all them link to a single site using the same anchor text for the links.
Searching for the term used in the link anchor text will return the linked to site high in the search result.
Google bombing often occurs in blogs, where a site owner will “bomb” multiple blog postings with replies linking to the owner’s site.
Keyword stuffing
This is when you insert hidden, random text on a page to increase the keyword density, and thus increase the apparent relevancy of a page.
For example, if your page is about trains, you might insert several lines of invisible text at the bottom of the page repeating the keyword train, over and over.
In the past, some search engines simply counted how often a keyword appeared on a page to determine relevance; today Google employs algorithms to detect keyword stuffing.
Doorway pages
This is a web page that is low in actual content, instead stuffed with repeating keywords and phrases designed to increase the page’s search rank.
Doorway pages typically require visitors to click a “click here to enter” link to enter the main website; in other instances visitors to a doorway page are quickly redirected to anther page.
Link farms
This is a group of web pages that all link to one another. The purpose of a link farm is to increase the numbers of links to a given site; since page rank is at least partially driven by a number of linked pages, using a link farm can make it appear as though a large number of sites are linking to a given site.
Mirror websites
This is hosting of multiple websites, all with the same content, but using different URLs. The goal is to increase the likelihood that any one (or more) of the mirror site will appear on Google’s search results pages.
Cloaking
This is an attempt to mislead Google by serving up a different content page to the Googlebot crawler than will be seem by human visitors.
This is sometimes used for code swapping, where one page is optimized to get a high ranking and the swapped out for another page with different content.
Scraper sites
This is a site that “scrapes” result pages from Google and other search engines to create phony content for a website. A scraper site is typically full of clickable ads.
Deliberate Practices to Avoid
There are some practices that sneaky web designers deliberately do to increase their page rank; Google takes issue with these practices and can ban the websites from their index if caught.
Here are some of the more nefarious outlawed optimization practices:
Google bombing
Sometimes called Google washing or link bombing, this is an attempt to increase your PageRank by having a large number of sites link to a page by using identical anchor text. For example, you might register several domains and have all them link to a single site using the same anchor text for the links.
Searching for the term used in the link anchor text will return the linked to site high in the search result.
Google bombing often occurs in blogs, where a site owner will “bomb” multiple blog postings with replies linking to the owner’s site.
Keyword stuffing
This is when you insert hidden, random text on a page to increase the keyword density, and thus increase the apparent relevancy of a page.
For example, if your page is about trains, you might insert several lines of invisible text at the bottom of the page repeating the keyword train, over and over.
In the past, some search engines simply counted how often a keyword appeared on a page to determine relevance; today Google employs algorithms to detect keyword stuffing.
Doorway pages
This is a web page that is low in actual content, instead stuffed with repeating keywords and phrases designed to increase the page’s search rank.
Doorway pages typically require visitors to click a “click here to enter” link to enter the main website; in other instances visitors to a doorway page are quickly redirected to anther page.
Link farms
This is a group of web pages that all link to one another. The purpose of a link farm is to increase the numbers of links to a given site; since page rank is at least partially driven by a number of linked pages, using a link farm can make it appear as though a large number of sites are linking to a given site.
Mirror websites
This is hosting of multiple websites, all with the same content, but using different URLs. The goal is to increase the likelihood that any one (or more) of the mirror site will appear on Google’s search results pages.
Cloaking
This is an attempt to mislead Google by serving up a different content page to the Googlebot crawler than will be seem by human visitors.
This is sometimes used for code swapping, where one page is optimized to get a high ranking and the swapped out for another page with different content.
Scraper sites
This is a site that “scrapes” result pages from Google and other search engines to create phony content for a website. A scraper site is typically full of clickable ads.
Deliberate Practices to Avoid
Thursday, September 24, 2009
Search Engine Marketing techniques
Search Engine Marketing techniques
Search engine marketers use several established strategies to reach their brand marketing goals.
Search marketers divide their techniques into paid search advertising and organic search engine optimization, or SEO.
Paid advertising comprises three types, paid search ads, contextually targeted search ads, and paid inclusion.
Paid search ads
The Search Engine Marketing Professional Organization (SEMPO) defines these ads as “Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo! Search’s Precision Match, also sometimes referred to as paid placement, pay-per-click (PPC) advertising and cost-per-click (CPC) advertising.
Paid search ad advertisings bid on keywords whose prices, in part, govern the appearance of the ad in a search results page and its position.
Contextually targeted Search Ads
These ads, SEMPO writes, are “targeted to the subject of writing on web pages such as news articles and blogs using programs such as Google AdSense and Yahoo! Search‘s Content Match programs.”
Quite often, web publishers group the ads under headings such a “Ads by Google.” Additionally search engines may assemble specific sites, usually vertical, specialty, or niche sites from their “long tail” into a mininetwork in order to target specific types of visitors for advertised brands.
Here, too, advertisers’’ keyword bidding influences appearance and position.
Paid inclusion
SEMPO describes the practice of paying a fee to search engines and similar types of sites so that a given website or its web pages may be included in the service’s directory, although not necessarily in exchange for a particular position in search listings.
Paid inclusion listing can, and often are, optimized so that they appear in favorable positions in the natural results.
Advertisers assign keywords to paid inclusion listings so that their appearance is triggered by the search terms.
Note, paid inclusion doesn’t guarantee a listing, only inclusion in index.
Organic search engines optimization is the practice of improving how well a site or page gets listed in search engines and placed in the results for a particular search topics.
Search Engine Marketing techniques
Search engine marketers use several established strategies to reach their brand marketing goals.
Search marketers divide their techniques into paid search advertising and organic search engine optimization, or SEO.
Paid advertising comprises three types, paid search ads, contextually targeted search ads, and paid inclusion.
Paid search ads
The Search Engine Marketing Professional Organization (SEMPO) defines these ads as “Text ads targeted to keyword search results on search engines, through programs such as Google AdWords and Yahoo! Search’s Precision Match, also sometimes referred to as paid placement, pay-per-click (PPC) advertising and cost-per-click (CPC) advertising.
Paid search ad advertisings bid on keywords whose prices, in part, govern the appearance of the ad in a search results page and its position.
Contextually targeted Search Ads
These ads, SEMPO writes, are “targeted to the subject of writing on web pages such as news articles and blogs using programs such as Google AdSense and Yahoo! Search‘s Content Match programs.”
Quite often, web publishers group the ads under headings such a “Ads by Google.” Additionally search engines may assemble specific sites, usually vertical, specialty, or niche sites from their “long tail” into a mininetwork in order to target specific types of visitors for advertised brands.
Here, too, advertisers’’ keyword bidding influences appearance and position.
Paid inclusion
SEMPO describes the practice of paying a fee to search engines and similar types of sites so that a given website or its web pages may be included in the service’s directory, although not necessarily in exchange for a particular position in search listings.
Paid inclusion listing can, and often are, optimized so that they appear in favorable positions in the natural results.
Advertisers assign keywords to paid inclusion listings so that their appearance is triggered by the search terms.
Note, paid inclusion doesn’t guarantee a listing, only inclusion in index.
Organic search engines optimization is the practice of improving how well a site or page gets listed in search engines and placed in the results for a particular search topics.
Search Engine Marketing techniques
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