The Product is Not Available in Stores
The easier it is to get the product in stores, the more difficult it will be to sell it via the internet. The ideal internet product is available only via the internet and not in stores.
“Not available in stores” is a magnetic lure to many internet buyers.
However, many products are sold both retail and via the internet. For these products the convenience of buying via the internet is what attracts buyers.
Take Amazon.com as an example, internet users can get books in bookstores but prefer buying them in Amazon.com because it’s easier.
Actually, as any author knows, all books are not as available in bookstores as nonauthors might think.
The fact is that, even the largest bookstores – with an inventory of 150,000 to 200,000 titles – has only a fraction of the 65,000 plus new books published each year and the nearly 1.5 million or so book in print.
Amazon.com offers buyers a convenient source for titles they can’t easily get in their local bookstores, especially for specialized and out of print books.
The product is Not Available in Stores
Friday, June 05, 2009
Monday, May 18, 2009
The Internet Millionaires Wave - Niches
The Internet Millionaires Wave - Niches
The wave of internet millionaires have profited by recognizing that communities are formed based not only on common social interest, but also on shared purchasing interests.
Because of the internet’s ability to aggregate previously dispersed audiences, now any community is a market for specialized products that in the past might not have been profitable when their reach was limited to local markets.
By identifying these communities, large or small, you can target their members as potential customers for appropriately targeted goods and services that address the needs of their specific hobbies, lifestyles, products, industries or services.
To implement this strategy, set yourself up as an expert in whatever niche you are qualified for and that has business potential.
By targeting a niche that you know and like, you can use credibility to create a business for yourself that you can enjoy and could also make you rich.
Because you can keep your costs low as an e-business entrepreneur, you will also be able to target smaller markets that big companies neglect.
This means less competition for you and probably higher profit margins.
Historically, businesses could only reach customers within their local or regional markets.
Only truly large companies could invest in advertisement or branch office or stores to reach customers nationally or worldwide.
A major difference between such Industrial Age companies and today’s Information Age e-business is that internet companies are not limited by geography.
This means that you can reach customers worldwide more cheaply that ever possible.
As a result, even small ideas that offer only a small profit per purchase that are purchased by only a small fraction of the reachable audience can still yield really big profits for small e-business entrepreneurs like you.
So even small businesses with limited appeal and no staff can make a lot of money these days because of the worldwide 24/7 reach of the internet.
The Internet Millionaires Wave - Niches
The wave of internet millionaires have profited by recognizing that communities are formed based not only on common social interest, but also on shared purchasing interests.
Because of the internet’s ability to aggregate previously dispersed audiences, now any community is a market for specialized products that in the past might not have been profitable when their reach was limited to local markets.
By identifying these communities, large or small, you can target their members as potential customers for appropriately targeted goods and services that address the needs of their specific hobbies, lifestyles, products, industries or services.
To implement this strategy, set yourself up as an expert in whatever niche you are qualified for and that has business potential.
By targeting a niche that you know and like, you can use credibility to create a business for yourself that you can enjoy and could also make you rich.
Because you can keep your costs low as an e-business entrepreneur, you will also be able to target smaller markets that big companies neglect.
This means less competition for you and probably higher profit margins.
Historically, businesses could only reach customers within their local or regional markets.
Only truly large companies could invest in advertisement or branch office or stores to reach customers nationally or worldwide.
A major difference between such Industrial Age companies and today’s Information Age e-business is that internet companies are not limited by geography.
This means that you can reach customers worldwide more cheaply that ever possible.
As a result, even small ideas that offer only a small profit per purchase that are purchased by only a small fraction of the reachable audience can still yield really big profits for small e-business entrepreneurs like you.
So even small businesses with limited appeal and no staff can make a lot of money these days because of the worldwide 24/7 reach of the internet.
The Internet Millionaires Wave - Niches
Sunday, May 10, 2009
History of Information Retrieval
History of Information Retrieval
Information retrieval is the process of searching within a document collection for a particular information need (called a query).
Although dominated by recent events following the invention of the computer, information retrieval actually has a long and glorious tradition.
The earliest document collections were recorded on the painted walls of caves. A cave dweller interested in searching a collection of cave paintings to answer a particular information query had to travel by foot, and stand, staring in front of each painting.
Unfortunately, it’s hard to collect and artifact without being gruesome.
Before the invention of paper, ancient Romans and Greeks recorded information on papyrus rolls.
Some papyrus artifacts from ancient Rome had tags attached to the rolls. These tags were an ancient form of today’s Post-it Note, and make an excellent addition to our museum.
A tag contained a short summary of the rolled document and was attached in order to save readers from unnecessarily unraveling a long irrelevant document.
These abstract also appeared in oral form. At the start of Greek plays in the fifth century B.C., the chorus recited an abstract of the ensuing action.
While no actual classifications scheme has survived from the artifacts of Greek and Roman libraries, we do know that another elementary information retrieval tool, the table of content, first appeared in Greek scrolls from the second century B.C.
As the stories goes, the Libraries of Pergamum threatened to overtake the celebrated Library of Alexandria as the best Library in the world, claiming the largest collection of papyrus rolls.
As the result, the Egyptians ceased the supply of papyrus to Pergamum, so the Pergamenians invented an alternative writing material parchment, which is made from thin layers of animal skin.
Unlike papyrus, parchment did not roll easily, so scribes folded several sheets of parchment and sewed them into books.
Other documents collections sprung up in a variety of fields. This dramatically accelerated with the re-invention of the printing press by Johann Gutenberg in 1450.
The wealthy proudly boasted of their private libraries and public libraries were instituted in America in the 1700s at the prompting of Benjamin Franklin.
More orderly ways of maintaining records of a collection’s holdings were devised.
These inventions were progress, yet still search was not completely in the hands of the information seeker. It took the inventions of the digital computer (1940s and 1950s) and the subsequent inventions of computerized search systems to move forward that goal.
The first computerized search systems used special syntax to automatically retrieve book and article information related to a user’s query.
Unfortunately, the cumbersome syntax kept search largely in the domain of libraries trained on the systems.
In1989 the storage, access and searching of document collections was revolutions by and invention named the World Wide Web by its founder Tim Berners-Lee.
Of course, our museum must include artifacts from this revolution such as a webpage, some HTML, and a hyperlink or two.
The World Wide Web became the ultimate signal of the dominance of the Information Age and the death of the Industrial Age.
Yet despite the revolution in information storage and access ushered in by the Web users initialing web searches found themselves floundering.
They were looking for the proverbial needle in an enormous, ever growing information haystack.
Al this change in 1998 when link analysis hit the information retrieval scene. The most successful search engines began using link analysis, technique that exploited the additional information inherent in the hyperlink structure of the Web, to improve the quality of search results.
Web search improved dramatically, and web searchers religiously used and promoted their favorite engines like Google and AltaVista.
History of Information Retrieval
Information retrieval is the process of searching within a document collection for a particular information need (called a query).
Although dominated by recent events following the invention of the computer, information retrieval actually has a long and glorious tradition.
The earliest document collections were recorded on the painted walls of caves. A cave dweller interested in searching a collection of cave paintings to answer a particular information query had to travel by foot, and stand, staring in front of each painting.
Unfortunately, it’s hard to collect and artifact without being gruesome.
Before the invention of paper, ancient Romans and Greeks recorded information on papyrus rolls.
Some papyrus artifacts from ancient Rome had tags attached to the rolls. These tags were an ancient form of today’s Post-it Note, and make an excellent addition to our museum.
A tag contained a short summary of the rolled document and was attached in order to save readers from unnecessarily unraveling a long irrelevant document.
These abstract also appeared in oral form. At the start of Greek plays in the fifth century B.C., the chorus recited an abstract of the ensuing action.
While no actual classifications scheme has survived from the artifacts of Greek and Roman libraries, we do know that another elementary information retrieval tool, the table of content, first appeared in Greek scrolls from the second century B.C.
As the stories goes, the Libraries of Pergamum threatened to overtake the celebrated Library of Alexandria as the best Library in the world, claiming the largest collection of papyrus rolls.
As the result, the Egyptians ceased the supply of papyrus to Pergamum, so the Pergamenians invented an alternative writing material parchment, which is made from thin layers of animal skin.
Unlike papyrus, parchment did not roll easily, so scribes folded several sheets of parchment and sewed them into books.
Other documents collections sprung up in a variety of fields. This dramatically accelerated with the re-invention of the printing press by Johann Gutenberg in 1450.
The wealthy proudly boasted of their private libraries and public libraries were instituted in America in the 1700s at the prompting of Benjamin Franklin.
More orderly ways of maintaining records of a collection’s holdings were devised.
These inventions were progress, yet still search was not completely in the hands of the information seeker. It took the inventions of the digital computer (1940s and 1950s) and the subsequent inventions of computerized search systems to move forward that goal.
The first computerized search systems used special syntax to automatically retrieve book and article information related to a user’s query.
Unfortunately, the cumbersome syntax kept search largely in the domain of libraries trained on the systems.
In1989 the storage, access and searching of document collections was revolutions by and invention named the World Wide Web by its founder Tim Berners-Lee.
Of course, our museum must include artifacts from this revolution such as a webpage, some HTML, and a hyperlink or two.
The World Wide Web became the ultimate signal of the dominance of the Information Age and the death of the Industrial Age.
Yet despite the revolution in information storage and access ushered in by the Web users initialing web searches found themselves floundering.
They were looking for the proverbial needle in an enormous, ever growing information haystack.
Al this change in 1998 when link analysis hit the information retrieval scene. The most successful search engines began using link analysis, technique that exploited the additional information inherent in the hyperlink structure of the Web, to improve the quality of search results.
Web search improved dramatically, and web searchers religiously used and promoted their favorite engines like Google and AltaVista.
History of Information Retrieval
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